Printed matter has inherent advantages that other technologies do not have. An excellent printed matter can not only realize the unity of color personality and commonness of the book, but also reflect the high academic, symbolic and present sense of the book, highlighting the precise technical process and process control ability of the printer of the work. Skilled binding design process can create a creative value, culture to enhance the value of the ultimate.
In recent years, with the development of printing technology and the introduction of equipment, the quality of paper, ink and other consumables and product upgrading, in general, the quality of printing products has been significantly improved and improved, and the printing products that have won international awards continue to emerge. But the public reaction print is still inevitable there will be one or another quality problems, which is why? Recently, the research shows that 45% of the printing quality problems in the picture album, for example, originate from design manuscripts, printing raw materials such as paper account for 25%, and printing equipment, consumables and management problems account for only about 10% respectively.
It is understood that the design manuscript affects the printing quality, which is a problem that has plagued enterprises for a long time. The main reason is that some enterprise designers do not understand the precautions of printing design, and the printing plant does not undertake the design task, and the drawing network as an intermediate platform can solve the design, printing and other problems for the enterprise, and to a large extent avoid the printing quality problems caused by the design. Therefore, it is very important to master the design method of professional standards, according to the staff of the production department of the drawing network, there are four main problems in the design draft: the color is not standardized; The layout is not standard; Image pixel quality is low and content errors occur. So what are the concerns about the design of printed matter? Anmei mall with you to understand it in detail.
1. The distance between the text on the page and the cutting edge must be >3mm to avoid being cut when cutting. Due to the need for revision, the documents designed with Apple will be converted to PC format.
2, the text must turn the curve or trace the outer frame. Do not use system words for text, which will result in white nodes at interleaved strokes. After the text is turned into a curve, please pay attention to whether there is a skipping or overlapping disorder between the words or lines. If there are white nodes at the intersection of strokes, it can be processed with the dashed instruction.
3, do not use overprint filling color for black text.
Overprint filling: it means that the filled color is overprinted on the base color, and the base color will not leak white.
Overprint the outer frame: it means that the color of the outer frame is overprinted on the background color, and the background color under the outer frame will not leak white.
4, shading or base color should not be less than 10%, to avoid printing the finished product can not be presented.
5. In CoreIDRAW, images and photos must be input in TIFF file format and CMYK mode, not in PSD file format.
6, all input images, separated drop shadows and objects using transparency, filter material filling or POWERCLIP, please turn the bitmap again in CoreIDRAW (color is CMYK32-bit, resolution is 300dpi, anti-aliasing compensation transparent background using color description file are checked). To avoid creating a Masek image when assembling the plate.
7. If the dot plot is reduced by adjusting the nodes, please also turn the dot plot again (the options are as before) to avoid being partially covered when the dot plot is output. Objects treated with CorelDRAW's "filter effects" should also be rotated once in the bitmap (as shown above) to ensure that nothing is wrong.
8, all input or self-drawn graphics, the wire frame thickness should not be less than 0.1mm, otherwise the print will cause broken or unable to present the situation. In addition, the wire frame can not be set "scale with the image", otherwise the print output will form an irregular wire frame.
9. When the gradient object is placed into the frame for precise clipings, please turn it into a dot plot (the method is the same as point 6), because the gradient of the inserted frame is rotated after other object groups, and the direction of the gradient will not rotate together. In addition, the "edge width" can not be set for any gradient object, because the interpretation of the output machine is different, sometimes resulting in insufficient gradient edge filling.
10, pay special attention to any pictures, color blocks or lines beyond the production size, please be placed in the picture frame. Do not cover with white color blocks, so as not to cause trouble when combining.
11, after the completion of the above precautions must do the final check, in the CoreIDRAW file option click "text information", you can display all the information of the document, including whether the text has been turned into a curve, (if all the text has been turned into a curve, the text statistics item will be displayed: There is no text object in this file), whether the bitmap is CMYK(the bitmap object should be CMYK-32 bits in the probe), whether the fill and frame are fully CMYK color mode, do not use RGB colors. Whether the outer frame is still set "Zoom with image" and so on.
Note: Do not overprint all the filling color (especially the anti-white can not be overprinted, otherwise there is no anti-white), the filling color must be filled with CoreIDRAW color disc CMYK four printing colors, black do not use four colors of black (C100/M100/Y100/K100), the net gray should be filled with more than 8%, the image is also in CMYK format, 350DPI.
Color perception
The color scheme of graphic design is a powerful weapon to sublimate a layout structure. If you use color carefully, you are likely to get unexpected results.
The choice of color depends on "visual perception". For example, colors related to women are often used in pink, lavender, bright blue or peach. Colors related to children's themes are usually warm ****, sky blue, orange ****, red, baby green or bright purple. The colors of medical-related themes are sea green, emerald green, dark and shades of gray. Nature related themes, or special color schemes that go against social traditions can use warm colors such as red, black, etc. The color scheme should vary according to the theme.
To get started, you can use color books sold on the market that offer different color schemes for different purposes.
font
After the color scheme, what can perfectly and appropriately express your thoughts is the "font".
Using too many characters in a project can look confusing and confusing. You should only have a maximum of 3 fonts in a set of structures. One is used as a header, one is used as a button and small label, and the other is used as a text.
Fonts can say a lot, for example if you want to say "heavyweight champion" use Futura Black or Compacta fonts, because these fonts themselves look "heavy". On the other hand, if you want to express the "friction of feathers", then use very light CaxtonItalic font to express feathers.
