With the prosperity and development of the market economy, ceramic tableware has been from the origin to the brand, put forward higher requirements for packaging, not only to tell a good brand story, enhance the brand value, but also should meet the requirements of green packaging.
Design ideas
Through market research, the design object is 1 soup bowl, 6 bowls, 6 spoons, 6 plates.
1. Brand logo design
Brand design covers brand culture, brand logo, characteristic elements, etc. As an original brand of ceramic tableware, brand culture should have distinct characteristics of traditional Chinese culture, so that it can not only attract domestic people to buy, arouse the emotional resonance of consumers, but also promote Chinese culture to all parts of the world with the export of products.
The brand logo is "nine thoughts", from the Analects of Confucius: Confucius said: " The gentleman has nine thoughts: think bright, think smart, think smart, think gentle, think honest, think respectful, think suspicious, think difficult, see think righteousness."The name is easy to remember and easy to understand, and it expresses a rich cultural connotation. The design element is set as a lotus symbolizing the gentleman, and the blue and white porcelain style known and loved by the world.
2. Green, packaging design
According to the needs of internal packaging, the packaging materials with good strength, low cost, little environmental impact on the whole life cycle and high recycling value should be selected. By reducing the amount of packaging materials and auxiliary materials, simplifying the process, to achieve resource saving, easy recycling of green packaging requirements.
3. Innovative structural design
Combined with the actual situation, pay attention to the design of container structure, in order to meet the fixed protection, packaging sealing, display and other functions. In this design, the locking structure, lifting hand design, etc., are used to ensure that the inner assembly is fixed in the packaging, and to facilitate the sealing and carrying of the outer packaging.
contrivance
The characteristics of corrugated cardboard make it have the compression and shock resistance, is the ideal protective packaging material, but also has the advantages of easy to form, light weight, easy recovery, low cost and other advantages. In the scheme, type B single corrugated board with a thickness of about 2.5mm is used as the main packaging material. In terms of packaging function, it is considered to be removed and carried out.
1. Structural design
The bottom of the portable bowl is the lock bottom structure, the box cover is the handle plug lock structure, and the handle is U-shaped to ensure the safety when carrying. The interior can accommodate 6 bowls, 2 in each layer, a total of 3 layers, when separated by cardboard, when stuck on the wall of the box, reduce the collision in the storage and transportation process, in order to achieve the protection function. The box type can be folded into a flat plate shape for easy transport and recovery.
The built-in hole plate of the plate is fixed in the plate by separation, diagonally inserted in the synthesis type, fixed in the box, and remove the plate after extraction. The outer packaging box adopts the plug-in tube folding carton, which can be opened to remove the plate on both sides. A single spoon is packaged in a three-prism tube folding carton. The spoon itself is small in size, generally does not need to be carried, the structure can be opened at both ends, easy to be removed, in the storage, transportation and shelf display, the bottom of the soup bowl packaging box adopts the self-locked bottom structure, the bearing capacity is good, the box lid is inserted through the handle.
2. Decoration design
Based on the requirements of green packaging, and in the decoration design, we strive to highlight the brand, reduce the color and the printing area, and use the paper envelope label design to convey the information. The top left of the cover label is the brand logo "nine think", up and down staggered design, the upper right with the red circle as the bottom, foil the white text, the text for the general commodity name —— ceramic tableware, is a vertical arrangement, forming a visual unity.
The two lines are the propaganda language, and the layout method is opposite to the brand mark "Nine Si", forming a visual difference and reflecting the difference in the content and importance of the text. Together, the lotus and blue and white porcelain are combined, and the overall color is blue. Lotus accompanied by the butterfly, with the butterfly spirit, foil the dynamic lotus leaves swaying, rendering a boating in the lotus between, lotus fragrance lingering with the wind atmosphere. The overall layout is scattered at random, complex and simple complement each other.
In order to meet the requirements of design reduction, the packaging box is the primary color of corrugated cardboard, only printed on the envelope label. According to the different structure of the box, the bonding or sleeve label can be fixed in the middle, easy to convey the brand and product information, and the center is fixed can meet the requirements of display and identification.
This paper takes "JiuSi" as the original brand, through the creative design of ceramic tableware packaging, the distinctive blue and white porcelain style is applied to the design of brand logo and characteristic elements, fully highlights the concept of Chinese national culture confidence, is conducive to enhance the popularity and influence of the original brand. Through green, simple packaging design to meet the product capacity, resource saving, recycling needs. In recent years, the country focuses on the implementation of the "two-oriented" society construction, ceramic tableware packaging should practice the green packaging development concept through continuous innovation and practice, and better play the role of cultural information transmission.
Source: http://news.naliyin.com/
