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Jan 08, 2024

Choose a printing company pay attention to the main points

1. Select printing suppliers according to the affordability of prices.

As the saying goes, "You get what you pay for." If the price is not high, then you can only find a non-brand-name printing plant. Brand-name and non-brand-name in the price but there is a big difference, because the brand is intangible value, and in the quality is also very good reputation, this can be said more.

2, give printing suppliers a little more time, a little more time.

Does that sound strange to you? How can we give suppliers how much time to take into account? Because you want to find large-scale manufacturers to print, you must have enough time. Generally speaking, large-scale production plans have already been arranged, if there is not enough time, they can not arrange production. Even if it is not to find a big manufacturer to print, it should also give a little more time, as the saying goes. "Slow work makes fine work." Just think, give people only a little time, but also from time to time to urge, how can produce a good product? And enough time, that of course can slow work out fine work, quality is guaranteed. Many times, it is precisely because of this time reservation is not enough, which leads to product quality problems. And the more time is reserved, the more opportunities to choose, the better the price of the product is better to talk about, and the quality of the product is more guaranteed.

3. First, understand what you need to print.

What is printed here refers to which category the products to be printed should belong to. There is no one in the world that can print all printed matter. Among all kinds of printing enterprises, the enterprises engaged in the printing of publications (books, periodicals, newspapers, etc.) account for about 10% of the total number of printing enterprises, and the enterprises engaged in packaging and decoration printed matter (trademarks, logos, advertisements, wrapping paper, metals, plastics, etc.) account for about 30%. The remainder is engaged in printing other printed matter (documents, information, charts, tickets, etc.). What products can be provided by the printing plant is actually determined by the production equipment, such as newspaper printing manufacturers, you need to use a professional newspaper rotary press; In addition to the general printing press, the book printing plant also needs folding machines, book binding (glue binding, horse riding stitching, wire mounting, etc.) equipment and pasting equipment; In addition to the printing press, we also need other post-printing processing equipment, such as die cutting machine (beer machine), hot stamping (silver, laser) equipment, laminating machine, UV machine, sticky box machine and so on.

4, clear positioning of product quality requirements.

This is also critical, as different quality requirements can determine which suppliers to find. Generally speaking, the product quality of larger manufacturers will be more guaranteed. Because both the advanced nature of the equipment and the quality of the staff are relatively high. Product quality can be strongly guaranteed also depends on the large scale of the manufacturer's management system, complete processing equipment. It is the latter two points that really ensure the long-term stability of product quality. In fact, although a large number of manufacturers are not large, but the advanced nature of the equipment and the quality of the staff are not worse than the big factory, they lack only perfect management and product processing equipment, which leads to greater volatility in product quality. Therefore, when the requirements of the product are relatively high, it is necessary to choose large and medium-sized printing manufacturers. Also, how to position the product quality? May wish to divide the printing into high and low three grades. Low-grade products such as promotional leaflets and newspapers distributed everywhere every day, while mid-range products can be considered to be general books, magazines, hand bags, etc., high-end products have exquisite packaging boxes (high-end wine and tobacco boxes), hardcover books, etc. After the quality requirements of the product are set in place, it is more targeted to find the corresponding supplier. Of course, the above description is only for the general product quality positioning.

5, how much to print.

The quantity directly affects the choice of printing suppliers. If you need to print 10,000 copies, 16 open (about A4) brochure, double sided 4 colors, a total of 8 pages. Then you can choose small and medium-sized printing plants. Because in terms of quantity, to print 10,000 copies of such brochures is not a problem for most printing houses, both quality and quantity are well guaranteed. However, if the number rises to fifty thousand copies, one hundred thousand copies, it is necessary to choose a medium-sized or large-scale printing plant, because only a certain scale of manufacturers have enough production capacity in a certain period of time according to the quality of the task. (Small printing plant refers to less than 100 people, medium is more than 100 people less than 500 people, large refers to more than 500 people, note: this division standard is only one family's words, for reference only)

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