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Sep 20, 2023

Do a good job of publicity materials design and printing research on consumer psychology is the breakthrough

A senior designer of the map network undertook a detailed analysis on this problem. He said that no matter how old designers want to make satisfactory works, they should use their own experience and customer demands to understand the requirements of certain types of consumers for design and printing, so as to finally make their works have a better publicity effect. As a qualified designer in understanding how to design at the same time, but also to master the relevant printing knowledge.

About design: scientific and exquisite

"The so-called science is based on the psychological research of the general public and the consumers."Change the map network designer said, to scientifically grasp the different design needs of different types of leaflets. For example, when people design tourism leaflets, to ensure that they are outstanding enough, they need to reconcile appropriate colors, and the arrangement of copywriting can also be more artistic, and even sensational. In the selection of pictures to have an attractive point, so that the whole picture is enough free and comfortable! At the same time, it should be exquisite. The color filling of these pictures must be uniform, and the setting of pictures and words should be refined to ensure that people's eyes and even the heart are quickly caught. Therefore, when designing, the font setting, the choice of picture location, the choice of background tone and the final typesetting problems, each need to be considered well enough scientific and delicate.

About printing: Quality is the key

Designers also have a lot of concerns about printing, and although most of the time they don't responsible for the problem, they are reluctant to have their carefully designed works destroyed by this process. Therefore, most experienced designers are relatively proficient in printing knowledge, so the network also provides special printing knowledge training for registered designers, so that it facilitates them to assist customers to choose good printers at the critical moment.

First of all, related to the bleeding, typesetting and color filling of the design draft, this is a qualified designer should do a good job of design work, but also to prepare for better printing. In addition, the designer also revealed some printing problems: after many consumers get some single pages, there will be the problem of discoloration and dyeing, which is the lack of ink adhesion and paper problems, which will also affect consumers' cognition of the brand. Therefore, when choosing the printing network will pay special attention to: advanced imported printing machines, high quality paper and ink, can ensure that the printing and design are consistent, at the same time to ensure a large area of color blocks and pictures uniform luster.

Design and printing should be professional designers and printing plants need to consider the problem, and the consumer-based consideration, should be more scientific!

 

 

Source: http://news.naliyin.com/

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