Vision is the most important and primary channel for people to receive external information. VI, as the name suggests, stands for Visual Identity, which is commonly translated as visual recognition. It is the most communicative and infectious aspect in the CIS system.
Corporate VI design visual identity is to transform the non-visual content of CI into static visual identity symbols, and to disseminate them directly on the broadest level through rich and diverse application forms.
Enterprise VI design must be carried out strictly in accordance with the regulations to ensure that the design does not deviate from its original form. Corporate VI design is not a mechanical symbolic operation. It needs to reflect the business philosophy of the enterprise from multiple perspectives and in all aspects.
Generally speaking, enterprise VI design needs to follow several principles: unified style, strengthening visual impact, emphasizing humanization, enhancing national individuality and respecting national customs, feasibility, conforming to aesthetic laws, and strict management, etc.
In addition to having high requirements for design, corporate VI also has very high demands on printing and color. When a good VI design draft is ready, printing will bring readers a visual enjoyment of beauty. Generally, it should reflect the standard colors of the enterprise. Let enterprises convey through the visual perception of color and set the state of color that reflects the unique spiritual concepts, organizational structure, operational content, marketing and style of the enterprise.
Enterprise VI printing, through the setting of the enterprise image concept and the corresponding color concept, further establishes the corresponding color image expression system.
The ultimate goal of corporate VI design and printing is to advocate a unique corporate image, showcase the corporate style, and present the most appealing aspect of the enterprise to everyone through visual communication.
