1. Design packaging based on the characteristics of the customer group
Unilever's AXE series of packaging products have a very clear positioning - young people aged between 18 and 35. Therefore, the focus of their packaging design is to attract these people. The packaging bottles of this series are thick molded black plastic containers with a rugged appearance, which are very popular among these young people. Using them to hold body wash is as simple as holding lubricating oil.
2. Double-sided printing of extended labels
If your product is a transparent liquid in a transparent bottle, there is a way to give you more space for packaging design and at a very low cost. What I mean is that some content can be printed on the back of the label. Of course, regular information cannot be placed on the back of the label, but some contents such as debates, stories about the company, or suggestions for better use of the product can be printed. This is a very simple method that can provide your customers with more information without spoiling the image of the packaging.
Third, make the packaging design interesting
Interesting packaging is not just the patent of children; adults also enjoy interesting things. The mainstream design styles that occupy the packaging of children's products, such as bright colors and unconventional shapes, can also be applied to the packaging design of adult products, as long as they are more exquisite. The first industry to incorporate "fun" elements into packaging design is the wine-making industry. If you just spend some time visiting the local small shops, you can find that the labels of many wine bottles are printed with horses, penguins, kangaroos, frogs, swans and so on. There is no need to prepare a bottle in the shape of a penguin. Just printing a penguin on it is enough to make it eye-catching.
Four. Design reusable packaging
The small beverage market has matured and the competition is extremely fierce. If you think there is nothing new and meaningful here anymore, then you are wrong. A foreign tea company has launched a special packaging. The product it launched is very special in itself - tea with pomegranate juice added. The packaging is even more worth mentioning. The beverage is packed in a commonly used long stripe-shaped glass item, with a lid and a heat shrinkable label on it. The label reads: Remove the label and keep the bottle. This product is about $2.79 per bottle. It's not expensive for bottled tea, but you can get a free glass bottle and don't have to worry about the recycling issue.
