Firstly, the client's preparatory work - collect and organize the company's introduction, the company's appearance, the company's culture, the organizational structure, the company's positioning (company goals), relevant photos, etc.
Secondly, client communication - both parties need to have a thorough understanding, determine the design cost, design style, design cycle, format, number of pages, paper type, and the enterprise positioning, etc.
Best practice: Design and implementation - Design based on the characteristics of the enterprise, execute according to the design cycle, and complete the delivery.
In some enterprises, when designing samples, this kind of situation may occur:
During the sample design process, suddenly the client requested to stop (the reason might be that the enterprise's positioning changed, there was no consensus among the enterprise leaders, etc. etc. It will be discussed after some time). Therefore, it is best to determine the design style before the design begins; conduct sample design competitions. With the development of the network, resources are becoming increasingly abundant. When enterprises are doing sample designs, they have more choices. This is an inevitable trend of social development. At the same time, multiple companies may be doing the sample design at the same time for the client, providing them with more choices. However, this also leads to a huge waste of social resources. Even worse, some clients plagiarize the design plans of the design companies. This is exactly the current popular bidding practice in the market. We usually do not participate in social bidding (unless it is an influential project). We deeply understand that an excellent sample design is mainly based on communication with the client. Without a good communication, it is difficult to create a work that fully satisfies the client in one attempt.
Market research
Market research includes consumer research, brand awareness, loyalty, competitor research, product line, product portfolio channels, price, advertising and promotion, overall performance, etc.
Design positioning
Based on culture, art, society and life as the background, with the market as the goal and consumer psychology as the orientation, different presentation methods and specific effective strategies are selected, aiming at the key points and achieving twice the result with half the effort. It includes: design concepts, design styles and budgets, etc.
Visual representation
Based on the strategy, determine the design presentation method of the product and submit different creative style proposals to the client. Seek the best presentation method (materials, size, printing process, etc.) for the design product for the enterprise.
Image promotion
After conducting market analysis, research, design and finally confirming the direction, specific promotion operations for the brand will be carried out. Such as media planning, advertising placement, terminal placement, etc.
