Commodity packaging is mainly divided into two categories: transport packaging and sale packaging. Sale packaging is the packaging that meets and uses directly with the consumer. In addition to the use of function, but also should have a strong artistic, its appearance and planning description to meet the scientific, beautiful, marketable needs. In the description, it is necessary to consider the scientific and reasonable questions of planning, but also to consider the beauty of appearance and decoration. Good packaging appearance, planning description, not only to accommodate and maintain goods, beautify goods, promote the sale of goods, but also should be easy to carry, use, display and easy to transport.
When describing, it should first meet its overall description needs, and then it should plan the liaison between description, appearance description and decorative description, that is, the planning description should be based on the characteristics of the packaged goods, environmental elements and user needs. Reasonably describe the box cover, box bottom, adhesive flap, dust flap and other components of the carton. It should not only satisfy the principle of overall description, but also harmonize with the needs of appearance and decoration description. The description of appearance and decoration should set sail from an aesthetic point of view, focusing on the flash of packaging. In addition, the standard and strength description is also an important link in the description of the carton, which not only affects the appearance quality of the product, but also links to the production and circulation costs.
Planning description
Appearance and planning description is an important part of commodity packaging. The description of packaging planning is a description of the shape planning and internal accessories of packaging according to scientific principles, starting from packaging and production practice conditions. When describing it is necessary to ensure that the planning has the strength, hardness and talent to resist other environments, it is necessary to consider from two points, one is to maintain the primary function of the product, and the other is to meet the important characteristics of modern packaging, such as transportation and processing characteristics.
Qualified carton goods are described preliminarily from proper planning. Description personnel not only need to really know the purpose of the customer, but also know the post-processing skills, only so that the purpose of the customer into qualified goods, and to ensure that the post-processing of goods smoothly. The description personnel should know the nature, shape, standard and weight of the contents before describing the preliminary; The method of placing, transporting and stacking the contents; Information on storage environment, transport route and time, carton type and manufacturing materials.
After determining the various information, it is also necessary to know that the carton that needs to be described focuses on the transport carton is still a sale carton. The sales carton belongs to the category of commercial packaging, focusing on the appearance of the carton, and the need to consider the printing skills when describing. The transport carton belongs to the category of industrial packaging, and it is more necessary to consider the pressure resistance and shock resistance of the carton, and to describe the orientation of the opening and die cutting under the premise of ensuring that it does not affect its strength. Because of its repeated use, it is also necessary to consider the power of the box and the production power of the factory. When determining the carton type that needs to be described, you can initially describe the work, and it is necessary to pay attention to the following questions when describing.
Strength question: The description of the corrugated type is the first content of the strength description, the cardboard has A single corrugated and multi-layer corrugated, each layer has A, B, C several types of corrugated can be chosen, first according to the description of the know before the arrangement. When describing the box type, take into account the climate and transportation conditions during transportation. As a large commodity packaging, the corrugated box should be as simple as possible when describing, easy to carry, avoid die cutting, to avoid too much die cutting skills to reduce the overall function of the carton, and make the skills too messy. At the same time, we should also consider the packing lunch, and some also need to consider factors such as mechanical packing. According to the local transportation and handling situation, humanized descriptions such as handle holes can be added to the larger packing boxes for handling.
Material selection: The selection of carton material is an important part of the strength description, which not only affects the printing effect, but also affects the physical functions of the corrugated box after forming. For example, there is a close relationship between the size of the paper water content and the strength of the carton. When matching paper boxes, different climatic conditions should be taken into account. When the export carton is matched with paper, the material paper must have a higher physical function. The cardboard produced together is also necessary to meet the rules in terms of physical functions such as breaking resistance, edge pressing, and bonding.
An important reason why cartons and cartons are loved is their green environmental protection advantages. The use of ink, additive, polish and other consumables, the recycling function of cardboard or composite cardboard itself, and the disposal of waste products must meet the needs of environmental protection. When it is used as food, medicine or children's toys, it is not in line with the needs of cleanliness, health and safety, and it is often worthy of attention. Of course, as an export of commodity packaging, we must consider the relevant regulations of the destination country.
Standard: When describing the standard of corrugated boxes, in addition to reasonably setting the length, width and height ratio of corrugated boxes according to the contents, it should also be considered to combine with different container types to make full use of the space of containers, avoid the waste of space in the transportation process of goods, and is also conducive to the transportation safety of goods.
Print skills question: Description of the job should also consider the difference between different printing skills. The printing methods commonly used in corrugated boxes in China are mainly offset printing, flexo printing, gravure and so on. Changes in the printing method directly affect other skills, and even the printing material has to be changed. For example, if you choose coated whiteboard paper, it is difficult to print with water-based ink flexographic printing. Skill schemes can be considered in general terms based on the characteristics of different printing methods and other aspects of description. If you use the flexo printing skills prevalent in cardboard boxes at that time, you should pay attention to the layout of the question.
Flexo in the description of thin lines, small text and dot images, should not be with a large area of the full plate field arrangement on a page. Because the full plate requires large printing pressure, the thin text and images are deformed, the printed goods are fuzzy and unclear, there are quality questions such as broken lines, font stroke fall, dot throw away, and it will speed up wear or crush the plate. If it must be described on a plate, then the same exposure time can not be used for the full plate and fine graphics, and it is necessary to extend the exposure time to advance the hardness and printability of the fine graphics plate.
Carton printing generally has more color plates, when the plate can not be cut too scattered, Shanghai printing is best to make the same color plate as a whole. The unavoidable loose plate and small plate paste should be careful, otherwise in the production process will be due to the fine chip plate adhesion is not robust, in the printing process to constitute damage and throw away. In addition, when pasting, maintaining and replacing small or fine images and text plates, do not pull hard to prevent harm and tear.
In order to defeat the surface of the cardboard is not flat, rough and other defects, the printing plate needs to be wear-resistant, strong impact resistance, moderate hardness, good resilience after pressure, uniform ink, thickness together. Should be based on the image, text, line size and corrugated cardboard materials, flexographic plate layout description, hardness needs, manufacturing methods to make corresponding changes. When the quality of the corrugated board is poor and the color of the full plate solid bottom is printed, the thicker and softer flexographic version is selected; The quality of corrugated cardboard is good, and when printing fine images, small characters, and cable plates, flexographic resin plates with high hardness and thin thickness are selected.
If the surface of corrugated cardboard is uneven, warped, the printing surface is powdered, brushed, and there are sand particles inside the paper, it will constitute paste, crush, wear or damage the flexographic resin plate, and shorten the service life of the printing plate. Therefore, the quality of the base paper should be strictly controlled in the production process of corrugated cardboard.
Decorative description
The external decorative role of carton goods plays a more and more important role in the promotion of goods, it can be said that excellent packaging description is an important part of creating promotion force and enhancing brand image. Decorative description is the content of the visual description of the packaging, which refers to the surface description of the packaging, including how to specifically choose colors, graphics, text, trademarks, brands and bar codes, etc., to beautify and promote the purpose of goods. The description of the carton packaging for sale should follow the principle of dazzling, knowing and liking.
Dazzling: It means that the packaging should combine the novel and special appearance, gorgeous and dazzling colors, and beautiful and exquisite images, so that the consumer will have a violent preference when he sees it.
The color description of packaging decoration, attached to graphics, text and texture, not only needs to be beautiful, generous, to meet our perfect needs, but also should be highly coordinated with people's thoughts and feelings. Color beauty is the most simple feeling of people, is the first element of the choice to sell, a long internship proves that red, blue, white, black are the four major sale colors, as the sale of color can trigger the consumer's good feelings and preferences. The image should be combined with color to set off the goods, fully flash the characteristics of the brand trademark, so that the consumer from the trademark and the image of the overall package immediately recognize the goods.
In the description of the packaging decoration of the carton, the descriptors should fully consider the abstract embodiment of the rules of different colors, so that the colors can very well reflect the characteristics of the goods, arouse the purchase hope of the consumer, and meet the needs of the different spending levels of the policy market. Pay attention to the distribution of cold and warm colors, color coordination, contrast, incision and other questions, and end to make it jointly harmonized into the entire package. In short, pay attention to the feeling of color when describing the packaging decoration, and rationally use the theory of color psychology to reflect the characteristics of the packaging.
The special shape is mainly reflected by the special shape planning, which needs to be described by the function planning (such as the handle, the hand hole or the air hole, the adhesive flaperon of the automatic folding carton, etc.), the feature planning (such as cutting corners, hollowing, legs, etc.) and the appearance planning (such as the non-corrugated column, non-plane planning) and other special plans to always end. In this way, they have the talent to meet the complex packaging style, beautiful appearance, wonderful planning, diverse methods of change, and can attract the eye of consumers.
Know: it means that the packaging truly conveys the image of the product, so that the consumer knows the product accurately after the packaging. For carton and carton packaging, you can pass the information of the contents by opening a window on the packaging container to display the contents, manufacturing product graphics, printing product photos, and doing concise text descriptions. Accurately convey the product information also needs the level of packaging to adapt to the level of the product, covering up or exaggerating the quality of the product, function, etc., is a failure of packaging.
Good feeling: it refers to the appearance, color, image and material of the package to make us love the emotion. The good feeling comes from two aspects, the first is the useful aspect, that is, whether the packaging can meet the needs of consumers in all aspects and provide convenience. The good feeling also comes directly from the appearance, color, image and material of the package, which is a general psychological effect, and it is close to its environment. For example, women and men like different colors, and different nationalities have different favorite colors. Color should be combined with emotion, custom and situation in the description.
Post-sequence check
After the description of the end of the drawing to the proofing staff, need to carefully check the description of the goods. Conditions permit, the description personnel should be directly involved in proofing, so that the talent to improve the description of goods in a timely manner, especially in the details of the improvement is particularly important. After the sample is printed, Shanghai printing has to be corrected and finalized. For the delivery package, the relevant dynamic inspection needs to be done to check whether its strength, etc., is in line with the needs. Regarding the packaging for sale, the external decoration of the goods should also be thoroughly inquired. First, from a few meters away, see whether the characteristics of the packaging are obvious, and whether the color distribution is reasonable. Then take a closer look to see if the packaging brand name is obvious, if the color is concise and bright, and if the key information is transmitted and understood. Then it is queried from the details to see if there are gaps and questions.
Color box description work, each aspect has its primary content, but also contact each other. A good descriptor not only needs to have a flat description of the idea and to know the process of the entire product packaging, the characteristics of the product, the planning of the container and other links related to the success of the sale of goods to have a full grasp, the description of the goods, it is necessary to be accepted and recognized by customers and shopping malls. This requires description personnel not only to master the theoretical knowledge of buffer packaging description, but also to the company's entire production skills, especially the post-production of cartons, but also to have the necessary aesthetics and civilization. As long as all aspects are considered, with scientific descriptive methods to teach internship, talent to obtain high-quality goods.
