1. Clarify the product "status"
Understand the core values of the company, products and designers themselves, and do not underestimate how well consumers know the industry. Consider the following questions: Does the product have a unique value proposition? What is the selling point? What kind of population is it suitable for? Is it easy to use? Remember that when creating a new brand or extending a brand, attracting "attention" is the primary goal of the cover plan.
2. Conduct field research
Use the difference of similar product design to judge the reason why consumers pick up the product.
Visit similar products, understand the nuances of the packaging cover, analyze its attractions, and ask yourself the following questions from the perspective of the brand:
• Who Am I? Do I represent something substantive? Am I hungry for trust?
What makes me so special? Where am I among the competitors?
Why did they buy me? What are my main strengths or advantages?
How do I build sensory connections between myself and my consumer? Where is the cause?
3. Determine the information transmission hierarchy and the visual order
When designing, the visual order is very important, which involves the level of information transmission. In a broad sense, information is brand information, product information and variety information in terms of importance. Break down what you want to convey to your customers and sort it by importance. This is not to say that the most important information should be on the top of the box, and the least important information should be at the bottom, but that determining the messaging level is a good entry point for design. If all items use the same visual order, it can enable customers to quickly discover the product and make their visual experience happy.
4. Identify the "protagonist" element of the packaging design
Is the brand strong enough to gain a foothold in the market without anything? What is the most important image in communicating with a product? What do you most want your product to "have" from? List these answers and consider them carefully to identify the "protagonist" elements of the package. If your brand has an absolute share of the market, use the slogan as the "protagonist", but if it will take a long time. Otherwise, it's better to find inspiration in other areas. Shapes, colors, illustrations and photos can be used to strengthen the brand personality, so that buyers can find the product again.
Source: http://news.naliyin.com/
