Technology urgently needs transformation. A brief analysis of the three major trends in printing ink.

In recent years, with the popularization of technology and fierce market competition, the leading edge in printing ink technology of many traditional state-owned enterprises has gradually been lost. Meanwhile, the cost advantages of other private enterprises have emerged and have been continuously expanding their market share.
A few traditional state-owned enterprises that have long held onto traditional methods failed to keep up with the technological transformation in the industry. Their technologies failed to adapt to the changes in the market, and as a result, the situation changed. It shifted from the previous scenario where others followed us to the current situation where we follow them. Moreover, due to the widespread adoption of product technologies and the homogenization of product quality, the competition among products has gradually transformed into a competition based on product prices and service quality. The success of private enterprises lies in following the market-driven path. The development strategy for printing inks is:
Develop market-applicable ink products:
Instead, focus on launching competitive, high-quality and cost-effective products to capture the mid-to-low-end market, such as paper offset printing inks, plastic label printing inks, and inner label printing inks, etc.
Developing environmentally friendly ink:
Such as alcohol-soluble intaglio printing ink, water-based soybean oil offset printing (environmentally friendly) ink, water-based ink (among which water-based plastic ink is an environmentally friendly product supported by Guangdong Province) and UV/EB flexographic ink, etc. These are new types of inks.
Develop high-value-added ink products:
Such as industrial inkjet products (continuous inkjet CJP, on-demand droplet ejection DOD), conductive inks, anti-counterfeiting security inks, etc.
There are a wide variety of ink types and they have different uses. Moreover, using ink for printing is also a technical skill. Therefore, technical services related to ink are particularly important. Not only do service providers need to be familiar with the ink, but they also need to have a basic understanding of printing technology. For example, they need to know what are the advantages of a certain ink, where it is suitable for use, where the customers are, and how to use it to highlight the product's advantages.
We should thoroughly understand the satisfaction levels of our customers (including distributors, end-users, individual consumers, etc.) regarding our product quality and service, and gather their opinions on the products:
Are you satisfied with the customer service (such as supply channels, delivery, product usage guidance, introduction of similar products, etc.)?
2. Can you provide new products that meet the requirements of the customers?
3. Product Quality (such as the quality indicators of the product, its advancement, stability, and shortcomings, etc.):
4. Whether the response to the customer's feedback is satisfactory, and whether the after-sales service is satisfactory, etc.
5. Whether the process equipment of the customer's application product is reasonable, and whether there are any areas for reference or improvement, etc.
Gradually, a market (customer)-centric model is formed, where appropriate ink products are provided based on the customers' needs, thereby enhancing the customers' satisfaction with the ink products and services, and thereby expanding the market share of the ink.
Over the past decade or so, the quality and quantity of ink products in our country have undergone significant changes. However, our country is still a developing nation, and the per capita consumption of printed materials remains very low, only 5% of that in developed countries. The usage of ink is also very low. In the next 5 to 10 years, our national economy will maintain rapid development, and the great development of ink is obvious. In the coming years, the development of our ink industry will not only involve increasing product varieties, but also focus more on adjusting the product structure, improving production concentration, increasing research and development efforts, enhancing technological content, improving quality, and enhancing product stability, so as to meet the needs of modern printing that is multi-color, high-speed, quick-drying, pollution-free, and low-consumption.