Double-sided printed extension labels
If your product is a transparent liquid and comes in a transparent bottle, there is a way to give you more packaging design space and at a very low cost. What I mean is that some content can be printed on the back of the label. Of course, regular information cannot be placed on the back of the label, but some content such as debates, stories about the company, or suggestions for better use of the product can be printed. This is a very simple method that can provide your customers with more information without damaging the image of the packaging.
Design packaging based on the characteristics of the customer group
Unilever's AXE series of packaging products have a very clear positioning - for young people aged between 18 and 35. Therefore, the focus of their packaging design is to attract these people. This series of packaging bottles are thick, molded black plastic containers with a rough appearance. They are very popular among these young people. Using them to hold body wash is as simple as holding lubricating oil.
Design reusable packaging
The small beverage market has matured and the competition is extremely fierce. If you think there is nothing new to make a difference here, you are wrong. A foreign tea company has launched a special packaging. The product it launched is quite special in itself - tea with pomegranate juice added. The packaging is even more worth mentioning. The beverage is packed in a commonly used long strip of glass, with a lid and a heat shrink label on top. The label reads: Remove the label, keep the bottle. This product is approximately $2.79 per bottle, which is not expensive for bottled tea. However, you can get a free glass bottle and don't have to worry about recycling.
Design the packaging to be interesting
Interesting packaging is not just the exclusive domain of children; adults also enjoy fun things. The mainstream design styles of children's product packaging, such as bright colors and unconventional shapes, can also be applied to the packaging design of adult products, as long as they are more refined. The first industry to incorporate "fun" elements into its packaging design is the wine-making industry. If you just spend some time browsing around the local small shops, you will find that many wine bottle labels are printed with horses, penguins, kangaroos, frogs, swans and so on. There's no need to prepare a penguin-shaped bottle. Just printing a penguin on it is enough to make it eye-catching.
