Beijing Shuangchen Digital Color Printing Co., LTD., founded in 2005, has not only developed from a graphic design and production company to a professional printing enterprise integrating digital printing, graphic production and traditional printing services in the past 10 years, but also has become one of the few printing services designated units with government procurement qualifications in Beijing. Unlike the digital fast printing store with a number of chain stores, Shuangchen has only opened 1 store and an office and production room located in the nuclear industry Ministry compound, but it has created a development road of traditional printing combined with digital printing 1+1>2.
Productivity is fundamental
Shuangchen's business covers business printing, personalized printing, book printing, inkjet printing, PVC card, badge lanyard, gold and silver hot printing and ancient books, artwork reproduction and other services, among which, the short time, large print volume of government printing and tender production occupy a large part of the business. Shuangchen's current daily production of color is 500,000 prints, black and white production has reached 600,000 prints.
Fast printing business is inseparable from high-speed fast printing equipment, and the fundamental support for Shuangchen business is high productivity. Shuangchen not only has a number of production digital printing equipment including Fuji Xerox DocuColor 8000 color digital printing machine, Color1000 Press color digital printing machine, Nuvera288 EA black and white digital printing machine, but also equipped with very perfect binding equipment. Such as full hydraulic automatic paper cutting machine, glue nail machine, multi-function punch, laminating machine, horse stapling machine, stamping machine, die cutting machine, etc.
Long-term rich experience in graphic printing and comprehensive, top configuration of rapid printing tools, so that Shuangchen in undertaking short delivery time, printing volume of large parts handy. For example, Shuangchen's business volume accounts for the highest proportion of government customers, mainly atlas, documents. Some live parts are printed in large quantities and the delivery time is tight, and most need to be completed on the same day or the next day. In this case, if the traditional offset printing needs to be finalized and then sent to the printing factory, one is that the time is simply too late, and the second is that the cost is high. The use of digital printing equipment, there is no requirement for the printing amount, and the binding begins at the same time of printing, and the efficiency is very high.
Innovative application extension business
In 2008, when Beijing hosted the Olympic Games, it was such a big deal that many people still keep their tickets from that time as a souvenir. These tickets are printed by Shuangchen, and they are not ordinary tickets, but personalized colored tickets with radio frequency identification (RFID) codes.
In fact, before this, Ren Fei realized that variable data will bring a wide range of applications to digital printing, which will also be a very potential market. As a result, he also became one of the few pioneers to use Fuji Xerox Variable Data System (VIPP) to try new applications of personalized digital printing, and has carried out personalized printing businesses such as desk calendars, calendars, commemorative books, and tickets. In the printing process of Olympic tickets, variable data applications with high-quality, high-speed, high-capacity color printing equipment not only meet the requirements of ticket image quality and clarity, but also achieve a breakthrough in large-scale event ticket printing. When the color tickets printed with the ticket number, the name of the ticket holder, the event time, as well as the venue name, seat number and other information appeared on the market for the first time, it was not only praised by the audience but also added the collection value.
The production of Olympic tickets not only won the reputation of ticket printing for Shuangchen, but also accumulated rich experience, which greatly expanded Shuangchen's ticket printing business, especially for large-scale events. "Next, we will try to get the printing of tickets for the Beijing Winter Olympics." Ren Fei said.
High quality is the only standard
In the 10 years of continuous development and growth, Shuangchen has always been the unremitting pursuit of high quality and continuous exploration of professional technology. This ensures that Shuangchen can achieve stable business development without many stores and expand its service scope to enterprises and government agencies in the city. At the same time, high quality is also the guarantee that Shuangchen can complete many orders that are difficult for peers. "The athlete's number plate is very difficult to print, the material of the number plate is a special paper that is very sensitive to temperature, and it needs a lot of temperature control skills in the printing process, and it will be deformed if it is accidentally, which is not difficult for experienced professionals to operate." Although Ren Fei said the clouds are light, but the efforts and efforts behind it are obvious.
It is also out of the pursuit of high quality that Shuangchen always puts "improving the quality of printing" and "creating value for customers" in the first place when selecting equipment. For example, when the market's first color digital printing system with transparent color, custom red and other fifth color toner Fuji Xerox Color1000 Press went on the market, Shuangson did not hesitate to become the first buyer, of course, but also value the superior color output quality of this device. "We are a printing background, for the Color requirements are very high, many of our customers are government enterprises, only the Color 1000 Press is the closest to the red digital printing equipment, a large number of red head, red seal documents are printed with this device's custom red." It is also because of Ren Fei's dedication to high-quality printing that he has won more orders for Shuangchen. "Many professional advertising companies are more willing to work with us because we can print better colors," Ren said.
Today, the printing industry is facing serious challenges, the scale of the printing industry is shrinking, and Shuangchen has maintained steady business growth. Speaking of this, Ren Fei said: "In recent years, more and more short printing business, coupled with the national environmental protection policies and measures to vigorously promote, many traditional offset printing enterprises or shut down or move out of the urban area, and for us, this is a development opportunity." Shuangchen started with the long version of the business, and in recent years, we have accumulated a lot of experience and customers in the short version of the business, which allows Shuangchen to further develop and move forward." Nowadays, under the influence of Internet +, Shuangchen has begun to try new business models such as micro stores, and explore the business expansion of high-value services such as artwork reproduction with the spirit of consistently pursuing high quality and innovation.
