1. Play with the title
The title is the highlight of the color newspaper and the important color marking area of the color newspaper. Between the black text and the color picture, it is necessary to rely on certain titles with color feelings to intersperse and connect, and form a unified and harmonious overall layout. Color has the function of guidance, the title color is prominent, the contrast is strong, the visual impact caused by strong, the importance of the article is obvious. No matter how rich the color of the layout, black is the foundation, and black is an important factor in the stability of the layout. The variability of the color picture is poor, often in order to show the authenticity and can not change its color at will, so the inscription color should be flexible and changeable to achieve the best overall effect. In specific use, sometimes a title can be divided into several parts with color, the principle is to highlight the main words, emphasize the theme and weaken the subtopic. Black is one of the most basic colors of color newspaper, some people think that black is not a color, in fact, in China's unified painting very early pay attention to ink, black thick and light change infinite, black inscription solemn eye-catching, coupled with color shading foil, sometimes better than direct use of bright color effect. The color of the inscription (including mesh) should not be more than three colors, otherwise it appears messy. Three colors can be compared, but also can pursue change in the same color. When the full page color picture is long, the title color should be mainly black, supplemented by color, and when the color picture is small, the title color should be rich, because it shoulders the important task of adjusting the overall color of the page.
2. Attach importance to the decorative means of color
The use of color is to achieve the ideal decorative effect, so all the colors on the page are for the same goal to beautify the page and please the reader. When there are few color pictures on the layout, color wire frames and lines can be used; Black or gray lines and wire frames can be used for multiple colors. The characters on the color map are usually lined with white edges or mesh edges, and the color should be different from the color and brightness of the color map itself. When the auxiliary network in the title area is deep, Yin characters should be used entirely; When the title area is shallow, the inscription should be dark, and the rich color on the color newspaper is on the color picture itself and the title.
3. Clever use of contrast
When two colors are separated and juxtaposed, the effect is different, which is the contrast effect of colors. In the process of color newspaper arrangement, if we can properly and skillfully use the contrast, we can get twice the result with half the effort. The usual contrasting colors are red and green, blue and orange, yellow and purple, also known as complementary colors. Complementary color in the use of area and purity should pay attention to, such as red and green, the area is equal or close to the United States, and a small or a deep one is more harmonious, "a little red in the green cluster" and "a little green in the red cluster" will give people a good contrast beauty. If the inscription is purple, the edge can be compared with the color - yellow, because the area of the two colors is different, there are main times, it looks eye-catching and elegant.
Using the same color can also produce rich color effects. Such as crimson, purple, rose, scarlet, vermilion, orange, pink, magenta, etc. are red, belong to the same color. They combine in different brightness and purity to produce the same rich and soft effect.
The contrast of color should have a degree, that is, enough is enough. In order to avoid excessive contrast, when using color, we must adjust the purity of large articles, and should make the subtitle eye-catching and prominent to adjust the layout, resulting in visual jumps and segmentation, that is, the means of breaking the whole into pieces.
