However, personalized printing faces many challenges in the implementation process. First, it has not only pure technical problems, but also market and management problems, including the need for standards, data processing and security, the accuracy of printing sheets, binding and post-processing requirements, market acceptance and demand. Second: judging from the current development situation, it has not yet become a truly mature industry. The key problem is to have more industry insiders and printing enterprises to invest in its questions, to add power for personalized printing, the potential market into a reality of the industry, but also for personalized printing to open up new profit points. According to an IBM survey, 71% of customers plan to use personalized printing in the next two to three years, and 43% of them will use color personalized printing technology.
At present, personalized printing in the field of foreign on-demand printing in the growth is very fast, on the one hand, because manufacturers have begun to consciously for their target customer development target market: on the other hand is the printed end users more and more emphasize their personalized, the requirement for the printing quality is increasing, so as to promote the application of a majesty printing.
In China, there are two main obstacles in the development of personalized printing: first, the personalized printing market has not been formed, the scale and demand are too small, has not caused enough attention; the second, the cost of personalized printing; on the other hand, since the influence of traditional printing concept, most people have formed a deep-rooted idea: printing can only do bulk business.
Although the personalized printing market is so at present, one thing is certain that the development of printing to personalized is a trend, which represents the future direction of printing, and its potential market will become a new development space for printing enterprises. With the application of personalized printing, there will be more enterprises to realize their dreams, printed exquisite annual reports, bidding documents, sample books, manuals, samples, so that enterprises set up a good image, win in the competition.
Source: http://news.naliyin.com/
