Conceptual design is a design pattern formed under the influence of conceptual art in ideology in the process of art development. Some scholars have different recognition and opinions. With the development of people's ideology and science and technology, design influenced by conceptual art has been constantly cited by various fields. Form and content promote research and application in various fields in an innovative and leading way and have made a positive impact.
For the method of using conceptual art in design, the first thing is to solve its design purpose, and those complex ways and processes can express the meaning and internal philosophy of conceptual art.
Urban planning, environmental art, finance, materials, engineering, education, lifestyle - there are cases of introducing conceptual design. Conceptual art, which originated in the avant-garde movement in the 1960s, has developed to present its inherent elements, one of which includes modern painting and sculpture, which structure the traditional structural elements of art. Every element of a work of art is an equal component. Original and cohesive. Second, the idea of "restoring art by abstractionism", the traditional material type of art moves towards deconstruction. The visual elements received the challenge, the importance of the text is increasingly prominent. The third is the beginning of the information age of art through a series of reflections throughout the twentieth century. Its four influences on layout and how to convey ideas. The work is integrated with the surrounding built environment and unified with publicity. A critique of internal continuity and materiality.
Conceptual design is freed from form. The importance of a work lies in its meaning. Different people will interpret the same work in different ways. A piece of work can take hundreds of different forms. Nominally, all art relies on pre-built structures and traditional rules.
In the form of art, the conceptual design form is proposed, and the conditions required for design are summarized, which can also be said to be the principle of conceptual design, because the design must follow certain principles, or traditional, or modern, or postmodern, or composition, or emphasizing the rigorous form, or the expression of novel and unique, or three-dimensional real, or dynamic. These design principles and design forms have created a diverse and ever-changing visual image world.
We should treat the concept packaging design as one of the richest, most profound, most avant-garde, most representative of the development of science and technology and design level of packaging, the rich performance of concept packaging in its function, storage and transportation, display, sales, structure, materials, technology, decoration, etc., are all aspects of the concept packaging design can be studied, tested and performed; He needs to extensively and deeply explore the current situation of the relevant content involved, as well as target themes according to needs, so that the design can be based on the data, extract the concept theme, and carry out in-depth development, so that the design has considerable depth, showing the most cutting-edge design ideas and design level, and also need to meet the level of scientific and technological development, and related technical topics brought by the design. We will promote the common development of relevant industries.
The value of conceptual packaging design lies in the ability to develop and operate the cutting-edge market, guide consumption, appreciation, and change the way of use and life, and the social significance has become the biggest topic, and shows the designer's responsibility.
From the perspective of conceptual design, we can see that the theoretical structure of conceptual packaging design is to demonstrate scientific and technological strength and convey the latest design concepts, and the most artistic and attractive, representing the forefront of packaging design, leading the development trend of packaging design. Conceptual packaging design is both artistic and scientific, and they are expressed in different levels of design. Together constitute the whole concept of packaging design.
