Concept packaging is an innovation-oriented, trial-based, future-oriented design discipline. Therefore, whether in theory or in practice, we should treat conceptual packaging design as a design form: in the current society, the study of design theory is not only an in-depth analysis of a discipline, but should be a unified view of a variety of disciplines.
The concept of packaging design activities as a design system to look at, it is not only a simple novel design form to meet and stimulate the senses of the design pattern needs can represent, the connotation of the concept is the modern designers in the conceptual design must master.
Conceptual design is the needs of social development, scientific and technological progress, and the improvement of life, so whether conceptual design can be said to include all of the design and meet the needs of the design rules that must be followed? Generally speaking, conceptual design consists of many art forms and design elements, which are based on the design concepts of different levels of applied design, so that the design as a whole is an integral part and can be divided into three aspects.
First, in terms of the efficacy of conceptual packaging design, it is the technical basis of packaging design, mainly referring to the material carrier that contains the design elements, which strives to meet new needs on the basis of basic functionality and variability. For example, the functions that various packaging designs should have - the ability to carry goods, protect goods, store and transport goods, sell goods, places and consumer behavior in the use of packaged products, etc., are all involved in conceptual packaging, and this level can form an independent design research system;
Second, the visual aspect of conceptual packaging design, which is the form of conceptual packaging design, but also the visual materialization of the basis of conceptual packaging design. It has strong epochal and continuity: it mainly includes a coordinated design system with commodity brands, display goods, image decoration, and commodity advertising content, as well as the relationship between various elements, following social market norms, regulations and systems, consumer groups, judging market consumption demand, regulating design and correcting design direction, and is in a broad and major position. Here, the conceptual design explores their development process, dynamics and trends, and seeks new breakthroughs in the limited space.
Third, the leading exploration of conceptual packaging. It is a state of development, so it can also be regarded as the revelation of creative consciousness. It is in the forefront and leading position, and it is a breakthrough in all activities based on all elements of the design system. The development of science and technology, the improvement of productivity and the progress of ideology, the demand for innovation in packaging design is mainly reflected in the new understanding of production and life concepts, values, thinking concepts, aesthetic concepts, moral and ethical concepts, and national psychological concepts. It is the most cutting-edge part of the design structure, but also the driving force of design, it is latent in people's hearts, and eager to develop and change, and will eventually be directly or indirectly expressed in the application layer. And thus get the development and law of concept packaging, absorb and transform the future of social development, and lead the development trend of design.
The three aspects of the packaging design structure, related to each other, form a packaging design system, constituting the overall packaging design. The physical and chemical layer of packaging design is the most stable factor, which supports the existence of packaging, just like the building foundation and space, such as with the reform and innovation of packaging materials and packaging technology, advanced science and technology, applied to the basic level of packaging, affecting the application level of design, at the same time, the change and development of packaging design is always the first to be reflected in its body. Application layer is the most authoritative factor in the market, is playing an essential role in the market, product packaging upgrade. Emerge in endlessly. It specifies the overall nature of packaging design, is an important link in the design relationship, but also the guarantee of scientific and effective implementation of packaging design. This level is composed of a set of internal criteria system, which becomes the criterion for packaging designers to engage in design activities. Different design concepts will bring different ways of behavior and social results, recognizing the new requirements imposed on us by the new environment, and mastering new ideas, new concepts and new means in line with such new requirements, which is a new height of the senior design concept. The first two of the three are interdependent, closely combined, and the integration is reflected in every specific packaging design activity and design work. The third level continuously provides the spiritual concept and material concept for the first two levels, exploring the development space for them, leading the future of packaging design.
