The Function and Form of Packaging - Displayability

Any commodity should have a good display function, which plays a role in promoting sales. Among similar or dissimilar products, to catch consumers' attention, it is necessary to have unique shape design, prominent and eye-catching trademarks, decorative and national colors, and concise text layout design. All of these are displayable, enabling people to recognize them at a glance no matter what form they take. In self-service or supermarkets, since there are no people selling goods, the display function of the goods is even more important, and the goods are required to have strong distinguishability.
The unique bottle design of Coca-Cola can be recognized at a glance wherever it goes, especially its logo design. The floating abstract curves are smooth and elegant, leaving a deep impression on people. The packaging of flower-carved wine and tea series in Shaoxing, China, all reflect a strong ethnic style and have a strong local flavor. Some foreign products, such as Kodak film, Panasonic appliances, and Macs Coffee, also have strong display functions, conveying product information and playing a role in promoting sales.
The displayability also has certain requirements for the display venue, conditions and lighting. Only when the environment is comfortable, the lighting is soft, and the display and presentation are orderly and personalized can the display effect of the products be truly reflected, attracting people's attention, arousing their desire to purchase, and achieving the purpose of display and promotion.