Trademark design is a practical arts and crafts that involves various fields such as politics, economy and art. The soul of a trademark lies in its strong ideological content and good implications. Throughout history, both at home and abroad, trademarks with good ideological implications can not only shape a favorable image for enterprises and products, but also win the favor of consumers and provide them with ideological inspiration, achieving a good promotional effect. For instance, during the War of Resistance against Japanese Aggression, in order to resist the economic aggression of imperialism and its economic plundering and destruction of our country, Shanghai Huasheng Electric Fan Factory named the electric fans it produced "Huashu brand". "Watson" means "for the survival of the Chinese nation".
A trademark has significant promotional significance in awakening the people and inspiring them to rise up and fight against imperialism. Some products are originally rather plain, yet there are countless similar ones that cannot be enumerated. However, due to its utilization of trademarks that can evoke people's sense of nationalism, it has achieved good promotional results. The high-quality liquor produced by a distillery in Qufu, Shandong Province, is trademarked as "Kongfu Jia Jiu". "Confucius Mansion wine makes one miss home."
More than two thousand years ago, Confucius was a world-renowned cultural figure and an outstanding thinker, educator and statesman of the Chinese nation. Drinking the wine from the Confucius Mansion and remembering this great pioneer of national cultural thought is a form of expressing noble patriotic feelings. Therefore, "Kongfu Jia Jiu" is not only popular among domestic consumers with a significant increase in sales, but also highly favored by Chinese people all over the world, making its export volume rank first in the country.
Some trademarks are profound in meaning and have a double entendre, which can evoke consumers' beautiful associations and thus generate purchase demands. All these are the spiritual and cultural connotations embodied in the product packaging. For instance, the "Zhongyi" brand refrigerator not only indicates that the product is jointly produced by China and Italy, but also praises the excellent quality of the refrigerator. Ensure consumer satisfaction with use. This trademark is not only very appropriate but also thought-provoking and highly inspiring. It is also rich in the ideological connotations of spiritual civilization.
