Do these 5 aspects well to make the carton packaging design more personalized
Modern packaging design is developing from the original practicality and functionality to the personalized and interesting development centered on the integration of visual elements to meet the psychological and practical needs of modern consumers.
Through the use of various design languages such as color, shape, and material of the packaging, the packaging has a strong self-emotional color, so that consumers can communicate directly with the product sensory and spiritual. Today we are going to share the relevant content of the personalization elements in packaging design.
1. Color
Color is one of the elements of performance with visual impact, and it is also the first artistic language. In the long-term accumulation and feeling of life, color has produced various emotional associations in people's psychology. The color of the packaging should not only express the quality and attributes of the product, but also touch people's aesthetics and arouse people's beautiful associations, so as to express people's personality. Research on the functionality, emotion, and symbolism of color, and fully mobilize the sense of color (vision, taste, smell) to meet the preferences of different enterprises and different consumers.
2. Figure
Graphics are an indispensable element in packaging design, such as hand-painted, photographed, computer-made, etc. It expresses consumers' requirements for the ideal value of goods with the implicit meaning of graphics, so as to promote consumers' psychological association and affect people. emotions and arouse the desire to buy.
3. Type
Carton is one of the main forms of modern packaging. It has geometric type, mimic type, fit type, cartoon type, etc. Each of them has its own characteristics and advantages:
①Geometric type is a simple shape in the box-type structure, which is simple and simple, the production process is mature, and it is easy to carry.
②The mimetic type is to imitate the shape of a certain thing in nature or life to make people associate and resonate emotionally.
③ The fit type refers to the use of common elements to skillfully combine two shapes, which can exist independently or closely related to each other, adding a lot of visual fun.
④Cartoon type refers to the use of some cute cartoon or comic images for modeling design, full of humorous and happy atmosphere.
Due to the plasticity of paper, a series of technological procedures such as cutting, tying, folding and gluing can be used to make the packaging present a rich and varied structural form through clever design.
